Coffee is a natural product, and like any natural product, it tastes best when fresh. Once coffee beans are roasted, they begin to release carbon dioxide and slowly oxidise. That means the flavour starts to change—and not for the better.
By the time mass-produced beans hit supermarket shelves, they’ve often been sitting around for weeks (or even months). The result? Flat, dull flavours.
At Boom Town, we roast every week in small batches, so your coffee shows up peak fresh and full of character.
